Sunday, 22 November 2009

Choosing the right environment for your message

The morning Sun is up, and it’s so bright that it makes everything look black and white. The water is so cold that when I put my head in my throat tightens. It’s 8 am on a Sunday and I’m swimming laps in the pool that’s caved in the rock at Sydney’s Bronte Beach.
Soon the junior swim squads arrive, parents are settling in on the benches above. There is quite a crowd now.
I surface again between two strokes and wondering why aren’t there any advertisements of the harmful effects of the Sun anywhere in sight…

Bronte Beach, Sydney NSW, Australia


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