Thursday, 24 December 2009

Word of mouth

I had a chat with a friend the other day and as the topic of restaurants came up, I found myself being recommended about 3-4 of them in only a few minutes – all with genuine enthusiasm on her side. And that covers the definition of word of mouth, which is ‘traditionally achieved by creating products, services and customer experiences that generate conversation-worthy "buzz" naturally’ (Wikipedia).

Of course there are some people who recommend often and with ease. As for the rest, they need to be convinced by the product or service and what they are getting makes them feel.

The challenge? Not to get more people talking. Well yes, that, too. But first, to create an outstanding product or service. Positive word of mouth will follow.

Why? We all know it’s valuable, but here it is in numbers: because, according to a recent study (released by Waggener Edstorm, PR firm) it ranks three times higher in influencing power then standard advertising.

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