Tuesday 27 July 2010

The 7 habits of the successful knowledge worker

image 
source: www.basex.com

The superstar account manager will:

  • Know how to manage the relationship, share contact and relationship information efficiently and effectively. They will network internally and externally.
  • Understand the account – from their point of view. Live and breathe the client's strategy, needs, situation, and buying behavior.
  • Assist and enable setting up touchpoints at all levels between the two organizations and know how to leverage these at all levels, especially senior.
  • Tap into and use a broad service offering – up sell/ cross sell.
  • Apply expertise and industry knowledge. Seek to be consulted.

Monday 26 July 2010

Thursday 22 July 2010

The links between bloggers' personalities and their use of words

You’ve probably heard these before:
You are what you eat/ what you read/ what you study.

Now here is a new one: You are what you blog!

According to Tal Yarkon, who analysed 694 blogs for the purposes of a research on personality and blog word usage, ‘you can tell a person's personality from the words they use’.
‘Some commentators have suggested that the internet allows people to present idealised versions of themselves to the world. Contrary to that idea, Yarkoni found that bloggers' choice of words consistently related to their personality type just as has been found in past offline research.’

Wednesday 21 July 2010

Perfection and Information about information

This blog entry by Seth Godin is so good, that I had to stop myself from copying it all in here… Which reminds me of one of the definitions of perfect (when it comes to writing): not when you cannot add another word, but when you cannot take any of them away. Then you perfected it. This entry of ‘Information about information’ comes very close to that in my eyes…

“The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself.

And why is this so valuable? Because it compounds. A tiny head start in access to this information gives you a huge advantage in the stock market. Or in marketing. Or in fundraising.

The race to deliver this essential scalable asset isn't over, it's just beginning.”

Read the full text here: Seth's Blog: Information about information

Monday 19 July 2010

Best Alternative Professional Option

It’s exactly what Nicholas Bate was writing about in the ‘new career mindset’ series, and here is a blog entry by Seth Godin encouraging professionals to develop multiple skills.
Why? To have options. Because when you have the options, ‘not only does your confidence change, your work does as well’.

I would love to broaden my horizon, and would welcome your ideas. So tell me, what are your alternative skills? Or what skill set and knowledge do you see would be a good idea to learn about and develop in today’s world?

Saturday 17 July 2010

Bookless libraries (responding to Cultural Offering.com)

What makes a library? The building? The signage maybe? Neither.  It’s the books, because a container is defined by its contents. And if books are offered in a digital format on platforms such as the Kindle or the iPad, it’s not a library anymore, rather a memory farm…

How about the home? With the arrival of various digital platforms what benefits could it possibly have to still keep collecting real books in the home? Check out this article from USA Today for some very interesting facts on those benefits…

‘The U.S. Department of Education recently undertook a monumental project called the Early Childhood Longitudinal Study, which tracks the progress of more than 20,000 American schoolchildren from kindergarten through the fifth grade. Aside from gathering each child's test scores and the standard demographic information, the ECLS also asks the children's parents a wide range of questions about the families' habits and activities. The result is an extraordinarily rich set of data that, when given a rigorous economic analysis, tells some compelling stories about parenting technique.

A child with at least 50 kids' books in his home, for instance, scores roughly 5 percentile points higher than a child with no books, and a child with 100 books scores another 5 percentile points higher than a child with 50 books. Most people would look at this correlation and draw the obvious cause-and-effect conclusion: A little boy named, say, Brandon has a lot of books in his home; Brandon does beautifully on his reading test; this must be because Brandon's parents read to him regularly.

But the ECLS data show no correlation between a child's test scores and how often his parents read to him.’

Convinced about the goodness of owning/ having books yet?

Cultural Offering.com: Bookless libraries

Yahoo! and Microsoft Search Alliance Partnership

Microsoft at the top of it's game and the challenger brand (what a change!) in the Search market.
They produced a short and fun video on the Yahoo and Bing search alliance and what that means for their advertisers. Great message, excellent mini storytelling. Good work MS!
Yahoo! and Microsoft Search Alliance Partnership - Bing Videos

Beyond cool underground car park…

in Budapest based on the German Wohr Multiparker system.
Got to see it to believe it…

Music for a relaxing Saturday afternoon…

50 word story

It was a hot day on the beach, he was revving the engine to the max, riding on the sand dunes with the boys all day. The campsite was out of range, so he jumped into the car before sunset and drove till he could call her and tell her…

I got inspired by http://blog.strategicedge.co.uk/100_word_story/

Sheer genius: Nicholas Bate on the new career mindset

Stuff like…
Review your CV every month.

There are no guarantees.

In The New World of Work there are so many potential intrusions on our time, it is tougher and tougher to be at our best and deliver of our best: it is harder and harder to be in our peak state of concentration, thinking, focus and creativity.

The greatest asset
you have to offer throughout your career is the quality of your thinking. Protect it like gold bullion.
and more here. Read it! For the love of your career, please do!

I wish...

Friday 16 July 2010

Cultural Offering.com: Henry's ride

Cultural Offering posted a fantastic raw footage of a roller coaster ride. Check it out here: Cultural Offering.com: Henry's ride

How to test your decision-making instincts - McKinsey Quarterly - Strategy - Strategic Thinking

Decisions are part of everyday life – but how can we get better at them. Here is a great article on how to tackle those biases, work on our predispositions and challenge our gut instincts and emotions.

“Warren Buffett recommends extra challenge as a solution to biases that arise during acquisitions. Whenever a company is paying part of the price with shares, he proposes using an “adviser against the deal,” who would be compensated well only if it did not go through.”

Here is the rest of the article: How to test your decision-making instincts - McKinsey Quarterly - Strategy - Strategic Thinking

Thursday 15 July 2010

Cannes Lions–57th International Advertising Festival

While the returns (ROI) don’t always stack up according to an article on WARC, here are the ads that generated a lot of PR.

Old Spice Advertising

one for the ladies… packed with connotations. Brilliant.

Monday 12 July 2010

55% of Online Video Viewers OK with Web Ads - eMarketer

It’s almost unimaginable that it its early days, the internet was text based.
But the majority of people are more interested in watching rather than reading, so along came the pictures, animated content, sound and video. The latter is conquering fast, growing audience day by day. The good news for advertisers is, that according to eMarketer, these people have a high tolerance towards advertisements within the video content. We tend to have a predisposition thinking that ads are intrusive, but according to a research conducted by Frank N. Magid Associates, more than half, that is 55% of online video viewers are ok with web advertisements.
Attitudes Toward Online Video Ads, May 2010 (% of US online video viewers)
source: 55% of Online Video Viewers OK with Web Ads – eMarketer

Tuesday 6 July 2010

Presentation refresh!

Genius!
I read about prezi a couple of weeks ago first in business media and then it was also used by my company’s CEO to present our strategy for FY11 just a few days ago.
So how does it compare to Powerpoint? Same, same but different. See it for yourself. Below is a prezi on Math and I will not take offence if you rather a topic closer to your heart, in which case, check out more prezis here.

Monday 5 July 2010

Told you so…

The good stuff just keeps coming… brilliant career advice from Nicholas Bate!

Read it often!

Make sure to visit this blog regularly! Recent entries range from career advice, and encouragement, to life wisdom and self-development… and these are just some of the recent entries…

Thursday 1 July 2010

Sydney Opera House

As seen from the overseas passenger terminal, where ninemsn held this financial year's company kick off.

Circular Quay, Sydney