55% of Online Video Viewers OK with Web Ads - eMarketer

It’s almost unimaginable that it its early days, the internet was text based.
But the majority of people are more interested in watching rather than reading, so along came the pictures, animated content, sound and video. The latter is conquering fast, growing audience day by day. The good news for advertisers is, that according to eMarketer, these people have a high tolerance towards advertisements within the video content. We tend to have a predisposition thinking that ads are intrusive, but according to a research conducted by Frank N. Magid Associates, more than half, that is 55% of online video viewers are ok with web advertisements.

source: 55% of Online Video Viewers OK with Web Ads – eMarketer