Friday 13 August 2010

Microsoft Advertising: 2010 Global Case Study Compendium

Case studies are the ‘spice’ of advertising, especially digital. Marketers want to see examples of other successful campaigns – what it looked like, what platforms were used, and how it performed. So to respond to this need, we regularly dedicate some ‘on time’ (working on the business vs. in the business)  to create these: we use images, screenshots, videos – it’s exciting stuff!

However, Microsoft Advertising did even better. They released the 2010 Global Case Study Compendium – open to everyone, completely free of charge.

It’s cool and it’s pretty. Check it out here.

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