Saturday 11 September 2010

When creative & engineering brilliance meets – a marketer’s dream come true…

Or ‘How to sell your product in tough times?’
Make something that everyone wants to buy…

In the current economic climate, many companies are concentrating on price. Discounting is the initial reaction of many, but it’s a competition with no winners. Customers may come out on top temporarily, but with lower yields on the long run, R&D suffers, which translates to ‘lower’ or ‘less’ attached to every possible feature of the product. So you are marketer, what can you do? Well, you could make something that everyone wants to buy… read on for a great example.

With the ever increasing price of property in urban areas, many people find themselves compromising sqm’s for location. To those wanting to retain as much of their living spaces in their studios or 1-2 bedders as possible, is this the solution? Check out the video below. Traditionally Ikea’s forte, this is taking clever use of space to a whole new level… easy? No. It takes a couple of years or more before these furniture pieces come to life. But unless they get the marketing mix terribly wrong, these products should sell no matter what.

Palinka festival in Gyor, Hungary

Thursday 9 September 2010

Why business books are good for you

Yeah, sure I agree that…

“Business success isn’t a checklist, and that’s the implied message from many business books: do these things and you’ll be the hero. Business success is a dance: with the market, employees, investors, customers, landlords, and creditors — not to mention spouses and kids.”

At the same time to get to that success, you need lists. In  fact, lots of lists. You need scrutinising, educating, reminding lists to accompany you on the way to success…

3 Reasons Why Business Books Are Bad for You | BNET

Wednesday 8 September 2010

The colours of Rosé

You thought Rosé was pink. Look closer…

This image was made by crystallizing the drink on a lab slide, then passing a polarized light through the crystal. Micrographs made in a Florida State University chemistry lab reveal kaleidoscopic patterns in popular cocktails.
RoséThe work is the brainchild of a Florida State research scientist named Michael Davidson. Read more.

Saturday 4 September 2010

Are you friends with extroverts?

Well you could be if this is your kind of person.

Clinton’s efforts in the Middle East peace talks

There are a lot of speculation why Obama chose to deal with the Middle East peace process earlier in his tenure than his predecessors. But let’s put that aside for now and hope the talks will be successful. Here is ABC News’ recap on Hillary’s efforts.

Advertising creative genius meets humour

Here is an Aussie advert… stuff we can get away with on national TV in this country!

Wednesday 1 September 2010

This is beautiful: ‘Autumn will come’

Something I eternally miss  in Australia… seasons are just not the same… Thanks to Cultural Offering for describing Autumn so exquisitely.