(not so sunny) Sydney

5 questions

5 questions to ask from someone in power to establish the objectivity of their status:

 

1.      What power have you got?

2.      Who did you get it from?

3.      In whose interest do you exercise it?

4.      To whom are you accountable?

5.      How could we get rid of you?

 

(questions for a dictator by Tony Benn)

 

How Media Buyers Should Approach Display Campaigns - eMarketer

"Today's display ad buyer must navigate hundreds of inventory providers, including ad exchanges, ad networks and publishers, to emerge with a successful media plan. By approaching the ad buying process objective-first, media buyers can pinpoint select sources to efficiently craft display campaigns."
Rest of the article at eMarketer here.