Quote of the day

‘There's nothing as bitter as selling your soul to be accepted, and there's nothing as sweet as the freedom to be yourself.’

Rabbi Aaron Moss

Execupundit.com: Hard Truths

"There are individuals who have three years of experience 10 times over."
More from the one and only Michael Wade here.

The multi-screen consumer

This has recently come up in a client communication, and I thought I would share. Here is a short case study on Mobile’s effectiveness when added to an online campaign:

Microsoft has been at the forefront of understanding how to effectively engage the multi-screen consumer (a person that uses smart phone, TV, laptop, tablet, etc.) and how to produce better results for marketers. Here is one page from the Microsoft case study (full study) that was conducted for a UK based client. This shows that awareness (+114%), recognition (+43%), and consideration to purchase (+23%) went up among those people who were exposed to both the online and mobile advertising messages during the campaign.

Food for thought for advertisers: have you thought of how to reach your target audience across multiple screens and keep your message on brand and engaging?

The anatomy of a perfect landing page

Clever:

Source: http://www.formstack.com/the-anatomy-of-a-perfect-landing-page/

Quote of the Day - on USP

"Google will do very well at mopping up grandma’s knitting needles and fly fishing sites, but that’s not our vision,” he says, referring to the types of inventory available through Google’s DoubleClick ad exchange. Mi9′s vision is to present to advertisers the value of premium content that Australia’s large publishers produce, and the accompanying premium ad space, by launching its private ad exchange, where not just anyone can sell inventory." 

(Marc Britt, ninemsn CEO - as quoted in the below article)

A lesson in how to differentiate yourself from your competitors. However mighty they are.

Ad Trading Summit Sydney: ninemsn calls on Aus' big publishers to ally against Google | Marketing magazine

Magic & the sales pitch

Magic. Why do we love it, and why do we fall for it?

Why do we love it?
Because we know and expect deceit, but still miss it… and we are left with childlike wonder & awe.

Why do we fall for it?
Because magicians have a talent to convince their audience to see only their version of events. They know that humans have a finite capacity for information intake and if they fill this up with clever narration, fast movements, and focussed body language, the rest (the trick) will be missed.

What’s the moral of the story for selling?
- Focus your pitch and fill up people’s capacity with the right information – otherwise they’ll miss your key points.
- Realise that you have the power to guide people’s attention. So do it.
- Challenge people’s (client’s) thinking.
- Leave an impression – a good one. Make them remember your key points.

Morning swim

Sent from my Windows Phone

Hey Jude – in a flowchart

Genius.

Source: Love all this

The power of one comment

Execupundit shares his wisdom on the power of just One Comment.

Starbucks launches a coffee ‘laboratory’ in Amsterdam

Very nice!
"Starbucks has opened a global ‘coffee laboratory’ in Amsterdam - the first of a series of concept stores - where it will test new brewing and baking methods"
Starbucks launches a coffee ‘laboratory’ in Amsterdam | Design | Wallpaper* Magazine: design, interiors, architecture, fashion, art

'via Blog this'

Financial freedom

Here is how much it is for the world's richest: The World's Billionaires - Forbes:
...and while you scroll through the list, have a think about:

How much money is financial freedom for you?
When do you want to achieve it by?
How will you reach it, and what is it that you need to do today to get there?

'via Blog this'

Just what exactly is on Pinterest?

'New kid on the block'....

There's more and more hype about the social media website Pinterest, but what is actually on this online pinboard?
http://www.bbc.co.uk/go/rss/int/news/-/news/magazine-17204313
Shared from BBC News Mobile for Windows Phone

Sent from my Windows Phone

Sydney police (2)

Got to love them....

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Sydney police

NSW Police is celebeating 150 years with a fab parade.

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