Tuesday 9 September 2014

Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage - mUmBRELLA

The debate is heating up about the arbitrage media agencies making on programmatic advertising.



Great comments from Pete Mitchell (from Mondelez) on how agencies can justify their commission on those ad dollars which are spent on programmatic.



"“If media agencies say to us [the client]: ‘We’ll make a bigger margin out of you from programmatic than we do for other media channels, because we have the technology and we’re making products and services for you that you don’t have, but we’ll disclose what the margin is – that’s fine,” said Mitchell."



More at Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage - mUmBRELLA

No comments:

Post a Comment