Wednesday 22 July 2015

5 Things Marketers Should Know About Bots and Ad Fraud - CMO Today - WSJ

Following on from yesterday's post  on Ad Fraud;  'the Association of National Advertisers published the much-anticipated findings of a major online ad fraud study, which it conducted in conjunction with online ad fraud detection company White Ops. The study represents the most comprehensive attempt yet to understand the scale of the industry’s fraud problem, and its impact on big-brand advertisers.

The research, titled “The Bot Baseline: Fraud in Digital Advertising,” examined 5.5 billion online ads purchased by  36 major U.S. advertisers across 30 million websites during August and September. Here are some of its findings:
  • Display ads have a bot problem, but video has bigger issues
  • Bots are everywhere
  • Bots are more prevalent with programmatic
  • Bots are nocturnal
  • Bots like some types of content than others'
More at: 5 Things Marketers Should Know About Bots and Ad Fraud - CMO Today - WSJ

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