The research, titled “The Bot Baseline: Fraud in Digital Advertising,” examined 5.5 billion online ads purchased by 36 major U.S. advertisers across 30 million websites during August and September. Here are some of its findings:
- Display ads have a bot problem, but video has bigger issues
- Bots are everywhere
- Bots are more prevalent with programmatic
- Bots are nocturnal
- Bots like some types of content than others'