My friend is setting up her business and asked me to help her setting up a website, and email last week. She also purchased an online listing ad earlier this week. She called me a day later puzzled why she is not ranking on Google search.
‘SEO is an incredibly long-term process’ which is why professionals within the field may find this anecdote amusing. For those starting up, let me give you one clue (and gosh there are loads): time.
Especially if you planning to use online listings as lead generation. Whatever you sell, advertise it today. The longer your presence the better the ranking. Than immediately after concentrate on content, fast load times, relevance, and the list goes on… but time is of the essence.