source: http://peterbaeklund.com/
Wednesday, 27 November 2013
Monday, 21 October 2013
Monday Morning chess trivia
Although I'm not a strong player (and weaker still), I love chess. I thought this little piece of trivia was a nice thought starter for the week:
the knight can visit each square exactly once. Fascinating!
the knight can visit each square exactly once. Fascinating!
Saturday, 19 October 2013
Steel Industry - here I come
After about nine years in media I thought I'd try something a little different during 9-5. It's early days but yesterday I already had the opportunity to tour the heart of the operation of my new employer. Enter BlueScope Steel Mill at Port Kembla... wow
Here is a photo from Bloomberg, and some more from my instagram collection. Enjoy!
Here is a photo from Bloomberg, and some more from my instagram collection. Enjoy!
Molten iron in a Turbo ladle
Monday, 12 August 2013
Motivation
I saw a great youtube video on how to heal cancer and it prompted me to revisit an age old wisdom about motivation.
Basically, unhealthy living and eating is a slow poison which more often than not doesn't end well. I doubt that anyone lives to die, and in fact to die a slow and painful death. But not everyone is wise enough to foresee cause and effect.
There are two things that motivate us:
1) to gain pleasure, and
2) to avoid pain.
We tend to favour the second point more. Therefore choose to avoid pain over gaining pleasure. The problem is that not everyone can see that with slow processes what seems pleasurable today may contribute to pain on the long run.
Basically, unhealthy living and eating is a slow poison which more often than not doesn't end well. I doubt that anyone lives to die, and in fact to die a slow and painful death. But not everyone is wise enough to foresee cause and effect.
There are two things that motivate us:
1) to gain pleasure, and
2) to avoid pain.
We tend to favour the second point more. Therefore choose to avoid pain over gaining pleasure. The problem is that not everyone can see that with slow processes what seems pleasurable today may contribute to pain on the long run.
Thursday, 8 August 2013
Marketing's new role in the digital age
As marketing becomes more and more measurable and zeros in on ROI, retargeting (driving increased sales) is an excellent (as well as measurable and transparent) platform, among others, to demonstrate how marketing is not only about glossy images of brand building, but in fact about wealth creation for an organisation.
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