Wednesday, 3 September 2014

Programmatic Thinking - are you ready for the change?

Great article on 'programmatic'.

"The speed with which programmatic advertising has taken over the industry has been breath-taking.  From nowhere a few years ago, $12 billion of advertising was purchased programmatically in 2013 and the forecast for 2017 is $33 billion (Magna Global report).  86% of advertising executives and 76% of brand marketers are using programmatic techniques to buy ads and 90% of them indicate they intend to increase their usage by half in the next 6 months (AOL survey). "

More at: Programmatic Thinking - Business Insider

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