A full 10% of all digital advertising around the world is now bought through programmatic channels, according to a new report by the World Federation of Advertisers.
The group surveyed more than 40 top global advertisers with a combined estimated ad spend of $35 billion and found their investment in
programmatic buying has doubled since last year’s survey.More at Programmatic Advertising Ad Spend Doubles in 2014 - Yahoo Advertising
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