Buying and selling all forms of digital advertising is fast being automated by using technological solutions. These platforms allow for faster, more efficient, more cost effective, and more accurate campaign, which is accelerating adoption.
No wonder then that it's predicted that 'as much as 40 per cent of digital advertising in Australia was already sold programmatically, or in an automated way. [Furthermore], in Australia, which was on a programmatic par with the US and Britain, it was likely to reach 70 to 80 per cent in the next few years.' (The Australian)