Rebranding and Google algorithms - a short case study

This is really is a hobby blog. I love it and wouldn't give it up, even if my entries are at times sporadic. It is an outlet to write. Something that grew out of inspiration from him...

Yet, I do click on the traffic metrics every now and than just out of curiosity. And I just realised I've created a first hand case study in the cost of re-branding. My blog address (URL) has changed. No prizes for guessing when.

Google algorithms may pick it up again, but who knows, they might not...