Friday 2 December 2011

People Are So Outraged At Coca-Cola's Holiday Cans That It's Abandoning Them After Just One Month

Is it just me, or this is really that funny?? (and textbook material on ‘brand building, what not to do’)

Coke released this:coca cola polar bear can

And got this:
picture source

I can almost see ‘the confused person’, opening the can, taking a much considered first sip, savouring it, savouring it, and finally concluding that ‘this stuff definitely doesn’t taste the same’…oh dear! Coke, bring back your signature brand colour.

Bring it back fast. And so they are doing exactly that after a month of the failed, silver polar bear packaging. Milk is white and coke is red (on the outside at least). And no more funny business please.

This is a brand we know and trust.

Yes. In (red) Coke we trust.

People Are So Outraged At Coca-Cola's Holiday Cans That It's Abandoning Them After Just One Month

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