Tuesday, 17 December 2013

The end of Apple as we know it? by BBC - Capital

"The iPad was also a revolutionary product. It even started a new product category that customers didn’t know existed. A company that breaks the rules, changes the world, and does it all with panache and coolness is a tough act to beat.

That is, until it starts cutting prices."

More at The end of Apple as we know it?

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