Adobe's ad sums it up in a minute!
Woo Woo? - YouTube"
Tuesday, 30 September 2014
Teens of today are hyper-connected
Great infographics from Google to provide a reality check on today's youth's digital consumption habits.
source: http://ssl.gstatic.com/think/docs/the-media-habits-of-teens-and-young-adults_infographics.pdf
Tuesday, 23 September 2014
DoubleClick unintentionally exposes millions to advertising based malware
DoubleClick, an internet advertising technology and service firm, also a subsidiary of Google, has unintentionally served millions of infected advertising to millions of people on a few popular and well visited sites such as Last.fm. Once the pages rendered, and the online banner adverts loaded, they dropped the Zemot malware on to the computers of those visitors.
Shocking? Perhaps. But it's just human nature. There will always be people who want to take shortcuts and exploit loopholes.
Could have happened to any other advertising technology firm - and likely it happens daily. Implications for Google? They are not infallible.
More here: DoubleClick Malware Exposes Millions to Ad-based Infection — VPN Creative
Shocking? Perhaps. But it's just human nature. There will always be people who want to take shortcuts and exploit loopholes.
Could have happened to any other advertising technology firm - and likely it happens daily. Implications for Google? They are not infallible.
More here: DoubleClick Malware Exposes Millions to Ad-based Infection — VPN Creative
Sunday, 21 September 2014
Quote of the day
"Unless you try to do something beyond what you have already mastered, you will never grow"
- Ralph Waldo Emerson
Thursday, 18 September 2014
With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
Engagement. Stickiness. Time spent.
What brands want; and The Economist is looking into ways of providing just that for online advertisers by measuring (and of course charging by) the visitors's dwell time. Or in other words the time they spend on the site.
"The Economist is rolling out new set of audience measurements for advertisers on its mobile applications and website, hoping to lure more digital ad dollars by highlighting how much time readers spend with its content.
The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee that an ad that appears for three weeks on its apps will receive 100 hours of reader’s attention."
More at: With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
What brands want; and The Economist is looking into ways of providing just that for online advertisers by measuring (and of course charging by) the visitors's dwell time. Or in other words the time they spend on the site.
"The Economist is rolling out new set of audience measurements for advertisers on its mobile applications and website, hoping to lure more digital ad dollars by highlighting how much time readers spend with its content.
The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee that an ad that appears for three weeks on its apps will receive 100 hours of reader’s attention."
More at: With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
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