Quote by David Ogilvy

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Goodreads | Quote by David Ogilvy: “On the average, five times as many people read...”

Quote of the day

"Unless you try to do something beyond what you have already mastered, you will never grow"

- Ralph Waldo Emerson

Quote of the day

"Music may be psychiatry's greatest competitor. "

By Michael Wade of Execupundit.com

Cooperative principle/ quote of the day

"Sociolinguist H. P. Grice suggested that the cooperative principle underlies most attempts to communicate.18 By this he meant that we typically assume that people are trying to be cooperative-by making themselves understood-even when it's quite difficult to figure out what they mean. He suggests that when someone isn't clear, we still search for a meaning that would make sense. This is why communication can work even when, on the surface, it may seem irrelevant or incomplete. So, for example, if someone asks you if you support a proposal and you reply, "Is the Pope Catholic?" most of us will know that you mean "Yes, I do support it." Even though your reply is seemingly irrelevant, we search for a meaning that makes sense given our assumption that you're trying to be cooperative."


Book: Cheney, George; Christensen, Lars Thoger; Zorn, Jr, Theodore & Ganesh Shiv. 2011, Organizational communication in an age of globalization: issues, reflections, practices.

Quote of the day

“Don’t wish things were easier, wish you were better.”
– Jim Rohn

Quote of the day

“Nothing happens until somebody sells something.”  - Mary Kay Ash, Founder and CEO of Mary Kay Cosmetics

Quote of the day

“The currency of real networking is not greed but generosity.” - Keith Ferrazzi

Quote of the day

'What you believe about tomorrow shapes how you view today. Where your life is headed determines how your life is lived.' 


Rabbi Moss

Quote of the day

'Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.' (Paul Hawken, Natural Capitalism)

Quote of the day

‘Google Australia paid $75,000 tax in 2001, despite an estimated $1.1 billion in revenues generated in the Australian market.’ (Australian Financial Review, 28 May 2012, page 8)

Quote of the day

"My friend, you and I know that happiness does not come from earning a big salary. Happiness comes from serving others, from living life with meaning. I am convinced that all you need to do is focus outward, not inward, not on what you need but what you are needed for, and in finding what you can do for others, you will find yourself."

Rabbi Moss

Quote of the day

‘There's nothing as bitter as selling your soul to be accepted, and there's nothing as sweet as the freedom to be yourself.’

Rabbi Aaron Moss

Quote of the day

On the value of silence:

"It is better to remain silent and be thought a fool, than to speak and remove all doubt". (source)

Quote of the day

Anyone who claims: "I have toiled and not found success" - don't believe him

Anyone who claims: "I have not toiled but found success" - don't believe him

Anyone who claims: "I have toiled and found success" -believe him

(The Talmud)

Quote of the day

‘However good you may be you have faults; however dull you may be you can find out what some of them are, and however slight they may be you had better make some-not too painful, but patient efforts to get rid of them.’ John Ruskin (source Forbes.com)

Quote of the day

‘what you have at work is a whole range of people coming together who didn’t choose to work together. Of course there will be differences. Now, I hope I am the type of boss who appreciates differences, but not everyone has the same attitude.’
‘Isn’t that a pessimistic view of work?
’Not at all. Just realistic. And if it’s realistic, you just need ways to cope with different situations.’

(The Boss by Andrew O’Keeffe, 2006, p.55)

Quote of the day

'The third and deepest level of loneliness is the most troublesome because in some ways it can never be overcome. This deepest level is the understanding that, even within a relationship, we will never ever be fully understood.'
'Herein lies the paradox, and ultimately the tragedy, of human existence.'

Shmuley Boteach, Kosher Emotions

Quote of the day

‘Beware of any rule that is written by those who are exempt from its effects.’

More Michael Wade at Execupundit.com: Random Thoughts

Quote of the Day – online advertising, Australia

“By 2013 the internet will attract 25 per cent of all ad dollars and both free-to-air TV (worth $3.2bn in 2009) and newspapers ($3.5bn) will have come down to the same level.” said Harold Mitchell, Australia’s most powerful media buyer, as appeared in the Australian newspaper, page 32, August 16, 2010.

Quote of the day

“I would submit so strongly that we live in a sea of mediocrity; in all walks of our life. We also live in a sea of unbelievable lack of and fracturing of civility. And everywhere we go as consumers, almost everywhere we’re getting people who don’t want to reach into our hearts or know who we are, they want to reach into our wallet and get some money. Whatever your need status is at Starbucks, if you ask a customer: ‘I just want to get the coffee and get out.’, but do you want to be treated with respect? A 100% of the time: yes.

So the equity of the brand is defined by the quality of the coffee, but most importantly by the relationship that the barista has with the customer. And whether or not the customer feels valued, appreciated, and respected. And that’s how the company was built. That’s not how we always execute it, but that is our aspiration every day.”

Howard Schultz, Chairman and CEO of Starbucks
Harvard Business IdeaCast podcast, 26/06/2010