What is programmatic advertising?
Programmatic, in one word, means automated.
Programmatic media buying means automated media buying. It means using algorithms to automatically optimise and find best inventory in real time, at scale, and with the objective to show a specific ad unit to a consumer.
It is the future of media buying. Available now.
Wednesday 17 December 2014
Advertising at its best: Johnnie Walker: The Next Step
"As the world looks back on the year that was, Johnnie Walker looks forward to the year ahead. Here’s to the next step. Here’s to #2015. #KeepWalking. "
Johnnie Walker: The Next Step - YouTube
Johnnie Walker: The Next Step - YouTube
Tuesday 16 December 2014
Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats $6.3 billion menace will shake confidence | UK Progressive
Fraudulent online advertising is big business. According to this article, people generating fraudulent ad traffic will pocket an estimated 14% of the $43.8 billion ad revenue in 2015. We need better policing, reporting, open information sharing on repeat offenders, sites, networks. However, until the law catches on and declares this illegal, publishers as well as ad networks, exchanges, SSPs, etc. while ethically against, are all unfortunately incentivised (as they get paid a percentage of online traffic that flows through their systems).
"Bot fraud, digital advertising’s albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps."
More at: Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats $6.3 billion menace will shake confidence
"Bot fraud, digital advertising’s albatross, will suck $6.3 billion from the industry next year, according to a much anticipated report highlighting the threat from the Association of National Advertisers and WhiteOps."
More at: Nearly 25% of Video Ad Views Are Fraudulent, and 6 Other Alarming Stats $6.3 billion menace will shake confidence
Tuesday 30 September 2014
Teens of today are hyper-connected
Great infographics from Google to provide a reality check on today's youth's digital consumption habits.
source: http://ssl.gstatic.com/think/docs/the-media-habits-of-teens-and-young-adults_infographics.pdf
Tuesday 23 September 2014
DoubleClick unintentionally exposes millions to advertising based malware
DoubleClick, an internet advertising technology and service firm, also a subsidiary of Google, has unintentionally served millions of infected advertising to millions of people on a few popular and well visited sites such as Last.fm. Once the pages rendered, and the online banner adverts loaded, they dropped the Zemot malware on to the computers of those visitors.
Shocking? Perhaps. But it's just human nature. There will always be people who want to take shortcuts and exploit loopholes.
Could have happened to any other advertising technology firm - and likely it happens daily. Implications for Google? They are not infallible.
More here: DoubleClick Malware Exposes Millions to Ad-based Infection — VPN Creative
Shocking? Perhaps. But it's just human nature. There will always be people who want to take shortcuts and exploit loopholes.
Could have happened to any other advertising technology firm - and likely it happens daily. Implications for Google? They are not infallible.
More here: DoubleClick Malware Exposes Millions to Ad-based Infection — VPN Creative
Sunday 21 September 2014
Quote of the day
"Unless you try to do something beyond what you have already mastered, you will never grow"
- Ralph Waldo Emerson
Thursday 18 September 2014
With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
Engagement. Stickiness. Time spent.
What brands want; and The Economist is looking into ways of providing just that for online advertisers by measuring (and of course charging by) the visitors's dwell time. Or in other words the time they spend on the site.
"The Economist is rolling out new set of audience measurements for advertisers on its mobile applications and website, hoping to lure more digital ad dollars by highlighting how much time readers spend with its content.
The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee that an ad that appears for three weeks on its apps will receive 100 hours of reader’s attention."
More at: With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
What brands want; and The Economist is looking into ways of providing just that for online advertisers by measuring (and of course charging by) the visitors's dwell time. Or in other words the time they spend on the site.
"The Economist is rolling out new set of audience measurements for advertisers on its mobile applications and website, hoping to lure more digital ad dollars by highlighting how much time readers spend with its content.
The publication will guarantee advertisers buying space on its apps and web site that readers will spend a certain amount of time with their ads. For example, it will guarantee that an ad that appears for three weeks on its apps will receive 100 hours of reader’s attention."
More at: With New Ad Measure, The Economist Emphasizes Quality Over Quantity - CMO Today - WSJ
Monday 15 September 2014
Programmatic bidding: Buy, buy, baby | The Economist
Insight into the exciting world of programmatic advertising:
"JONA MICI, A 27-year-old media trader, sits in front of her screen at Varick Media Management, a real-time advertising company in New York, and explains how she uses superfast algorithms to buy 20m-30m advertising “impressions” a day. Today one of her clients, an American bank, has asked her to find new customers. At first she guides the algorithm to buy as many impressions as possible near bank branches. Then she narrows her targets, choosing criteria that produce a better hit rate. For example, she finds that tablet users sign up more often than iPhone users, and afternoon seems to be a better time than morning. She instructs the algorithm to bid more for consumers that have recently visited the bank’s website, who may be more easily persuaded. In her office less than two miles from Wall Street, Ms Mici embodies the excitement and entrepreneurialism of an industry in the midst of momentous change."
more at: Programmatic bidding: Buy, buy, baby | The Economist
"JONA MICI, A 27-year-old media trader, sits in front of her screen at Varick Media Management, a real-time advertising company in New York, and explains how she uses superfast algorithms to buy 20m-30m advertising “impressions” a day. Today one of her clients, an American bank, has asked her to find new customers. At first she guides the algorithm to buy as many impressions as possible near bank branches. Then she narrows her targets, choosing criteria that produce a better hit rate. For example, she finds that tablet users sign up more often than iPhone users, and afternoon seems to be a better time than morning. She instructs the algorithm to bid more for consumers that have recently visited the bank’s website, who may be more easily persuaded. In her office less than two miles from Wall Street, Ms Mici embodies the excitement and entrepreneurialism of an industry in the midst of momentous change."
more at: Programmatic bidding: Buy, buy, baby | The Economist
Thursday 11 September 2014
Wednesday 10 September 2014
Give me a reason to sign up
In a world where we are already time poor and marketers compete for that little attention we are willing to give, they have to make the offer enticing and snappy.
USP (Unique Selling Point) mastered by Tumblr.
202.6 million blogs
90.9 billion posts
30 seconds to sign up
PS. Cultural Offering Blog has a fresh new look.
USP (Unique Selling Point) mastered by Tumblr.
202.6 million blogs
90.9 billion posts
30 seconds to sign up
PS. Cultural Offering Blog has a fresh new look.
Programmatic Advertising Ad Spend Doubles in 2014 - Yahoo Advertising
A full 10% of all digital advertising around the world is now bought through programmatic channels, according to a new report by the World Federation of Advertisers.
The group surveyed more than 40 top global advertisers with a combined estimated ad spend of $35 billion and found their investment in
programmatic buying has doubled since last year’s survey.More at Programmatic Advertising Ad Spend Doubles in 2014 - Yahoo Advertising
Book on leadership
This book was just added to my 'want to read' list for two reasons.
1. That first paragraph hooked me in. (more at: Execupundit.com: First Paragraph)
2. Michael Wade knows about Leadership.
1. That first paragraph hooked me in. (more at: Execupundit.com: First Paragraph)
2. Michael Wade knows about Leadership.
Tuesday 9 September 2014
Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage - mUmBRELLA
The debate is heating up about the arbitrage media agencies making on programmatic advertising.
Great comments from Pete Mitchell (from Mondelez) on how agencies can justify their commission on those ad dollars which are spent on programmatic.
"“If media agencies say to us [the client]: ‘We’ll make a bigger margin out of you from programmatic than we do for other media channels, because we have the technology and we’re making products and services for you that you don’t have, but we’ll disclose what the margin is – that’s fine,” said Mitchell."
More at Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage - mUmBRELLA
Great comments from Pete Mitchell (from Mondelez) on how agencies can justify their commission on those ad dollars which are spent on programmatic.
"“If media agencies say to us [the client]: ‘We’ll make a bigger margin out of you from programmatic than we do for other media channels, because we have the technology and we’re making products and services for you that you don’t have, but we’ll disclose what the margin is – that’s fine,” said Mitchell."
More at Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage - mUmBRELLA
Friday 5 September 2014
Programmatic transparency
The amount of ad dollars spent on programmatic advertising has grown exponentially in the last few years. At the same time so have marketers' desire to know exactly where those ad dollars are spent, which sites their banners ad appear, and that the clicks they received for genuine. Those agencies, trading desks, SSPs, DSPs who can demonstrate that they can successfully safeguard advertisers' campaigns will see this become a much desired advantage and a strong unique selling point.
"The overarching question for advertisers of all sizes is how they actually know that they have received what they have paid for. With click fraud so rampant, it's an area that a brand would rightfully want assurance on.
The crucial issue for the big brands is how they can be sure their brand name doesn't get put against inappropriate material."
An another big question is the ownership of data. Once a tag is dropped on the advertisers' website, the ads are uploaded onto the ad server and the campaign begins, all sort of website data can be harnessed and kept. Who do you allow to have access to such intimate details about your business is vital. "Programmatic makes a lot of sense when executed professionally with reputable partners -- and when it comes to partners, there are many technology-based vendors and platforms coming forward which can either be a resource that agencies use or just as easily, a tool that advertisers use directly without the aid of an agency."
More at Programmatic Transparency Could Drive A Wedge Between Clients And Agencies 09/04/2014
"The overarching question for advertisers of all sizes is how they actually know that they have received what they have paid for. With click fraud so rampant, it's an area that a brand would rightfully want assurance on.
The crucial issue for the big brands is how they can be sure their brand name doesn't get put against inappropriate material."
An another big question is the ownership of data. Once a tag is dropped on the advertisers' website, the ads are uploaded onto the ad server and the campaign begins, all sort of website data can be harnessed and kept. Who do you allow to have access to such intimate details about your business is vital. "Programmatic makes a lot of sense when executed professionally with reputable partners -- and when it comes to partners, there are many technology-based vendors and platforms coming forward which can either be a resource that agencies use or just as easily, a tool that advertisers use directly without the aid of an agency."
More at Programmatic Transparency Could Drive A Wedge Between Clients And Agencies 09/04/2014
Wednesday 3 September 2014
Seth's Blog: Turning passion on its head
So true.
Instead of seeking to do what you love, just simply love what you do.
It's all about attitude.
More at Seth's Blog: Turning passion on its head
Instead of seeking to do what you love, just simply love what you do.
It's all about attitude.
More at Seth's Blog: Turning passion on its head
Programmatic Thinking - are you ready for the change?
Great article on 'programmatic'.
"The speed with which programmatic advertising has taken over the industry has been breath-taking. From nowhere a few years ago, $12 billion of advertising was purchased programmatically in 2013 and the forecast for 2017 is $33 billion (Magna Global report). 86% of advertising executives and 76% of brand marketers are using programmatic techniques to buy ads and 90% of them indicate they intend to increase their usage by half in the next 6 months (AOL survey). "
More at: Programmatic Thinking - Business Insider
"The speed with which programmatic advertising has taken over the industry has been breath-taking. From nowhere a few years ago, $12 billion of advertising was purchased programmatically in 2013 and the forecast for 2017 is $33 billion (Magna Global report). 86% of advertising executives and 76% of brand marketers are using programmatic techniques to buy ads and 90% of them indicate they intend to increase their usage by half in the next 6 months (AOL survey). "
More at: Programmatic Thinking - Business Insider
Monday 1 September 2014
shake it up with Nicholas Bate
"Dress better. Smarter. With care and thought. Surprise them. Turn up on time; amaze them. Drop cynicism: shock them."
More at Nicholas Bate's blog.
More at Nicholas Bate's blog.
Eclecticity Light - where less is more.
Ten tricks to appear smart on meetings. Gold. Eclecticity Light. Where less is less.
A personal note...
Ten years in media. Radio, Print, Magazines, Online, and Performance Media. Then ten months in the steel business. Then for the last two weeks back into Programmatic & RTB space. That's my work experience summed up, with an interesting detour - and while I wouldn't have it any other way, media & advertising, it's good to be back.
Programmatic, Not Automatic: Why Agencies Still Matter 09/02/2014
Great article by MediaPost on why Agencies still matter.
"just as automated trading systems don’t make financial traders superfluous, neither does programmatic ad buying eliminate the human element. There is still a lot of human capital involved in setting up, running, managing and executing programmatic ad campaigns. Each brand will need to decide for itself how much of a role it wants to play, and what the functions of agencies will be."
More at Programmatic, Not Automatic: Why Agencies Still Matter 09/02/2014
"just as automated trading systems don’t make financial traders superfluous, neither does programmatic ad buying eliminate the human element. There is still a lot of human capital involved in setting up, running, managing and executing programmatic ad campaigns. Each brand will need to decide for itself how much of a role it wants to play, and what the functions of agencies will be."
More at Programmatic, Not Automatic: Why Agencies Still Matter 09/02/2014
Friday 9 May 2014
Social sharing - thought of the day
Sharing is extremely valuable. A Facebook 'like' has monetary value. For any online business, discoverability is one of the biggest challenges. Social sharing helps matching customers with sellers.
Monday 17 March 2014
Sunday 16 March 2014
Thursday 20 February 2014
Wednesday 19 February 2014
The End of Solution Sales - Harvard Business Review
Are you in sales or client facing roles? Here is a great article on Harvard Business Review about the new era of sales and how to excel under today's challenging and dynamic conditions.
"The hardest thing about B2B selling today is that customers don’t need you the way they used to. In recent decades sales reps have become adept at discovering customers’ needs and selling them “solutions”—generally, complex combinations of products and services. This worked because customers didn’t know how to solve their own problems, even though they often had a good understanding of what their problems were. But now, owing to increasingly sophisticated procurement teams and purchasing consultants armed with troves of data, companies can readily define solutions for themselves."
More at The End of Solution Sales - Harvard Business Review
"The hardest thing about B2B selling today is that customers don’t need you the way they used to. In recent decades sales reps have become adept at discovering customers’ needs and selling them “solutions”—generally, complex combinations of products and services. This worked because customers didn’t know how to solve their own problems, even though they often had a good understanding of what their problems were. But now, owing to increasingly sophisticated procurement teams and purchasing consultants armed with troves of data, companies can readily define solutions for themselves."
More at The End of Solution Sales - Harvard Business Review
Thursday 13 February 2014
Persuasion
Indians. They have this uncanny capacity of seemingly infinite patience. They are the masters of meditation. With their warm smile they can make butter melt... And yet.
Irate politicians fighting in the Parliament. What's new?
Politicians using pepper spray in Parliament... Only in India. Hilarity ensues. More at BBC: MP uses pepper spray in parliament
'Chaos breaks out in the lower house of India's parliament after an MP uses pepper spray to disrupt proceedings.'
(http://www.bbc.co.uk/news/world-asia-india-26167129)
Irate politicians fighting in the Parliament. What's new?
Politicians using pepper spray in Parliament... Only in India. Hilarity ensues. More at BBC: MP uses pepper spray in parliament
'Chaos breaks out in the lower house of India's parliament after an MP uses pepper spray to disrupt proceedings.'
(http://www.bbc.co.uk/news/world-asia-india-26167129)
The World’s most reverberant space | The Sound Blog
Have a listen to 'the sound file from the Scottish oil storage tank that holds the World record for the longest echo'.
Amazing. Thank you Professor Trevor Cox.
The World’s most reverberant space | The Sound Blog
Amazing. Thank you Professor Trevor Cox.
Monday 10 February 2014
Why I don't tweet by BBC
Brilliant article on social media and our relationship with it.
"Like so much modern media technology, it creates a dependency without ever actually addressing a need."
More at BBC News - A Point of View: Why I don't tweet
"Like so much modern media technology, it creates a dependency without ever actually addressing a need."
More at BBC News - A Point of View: Why I don't tweet
Wednesday 5 February 2014
From the master of business life & life of business
The 101 points you'll need to succeed and live well:
GoodNews101: The List Completed - Nicholas Bate
GoodNews101: The List Completed - Nicholas Bate
Changes at Microsoft: New CEO is Satya Nadella
A promising change at Microsoft. As he announced months ago, Steve Ballmer is stepping down as CEO and his replacement was named to be Satya Nadella, an engineering executive. Bill Gates is also removing himself from the board to remain (or step up to be) an adviser to the new CEO. While Steve Ballmer had the energy, his strength and experience was always considered to lie on the marketing and business side more so than on the technology. "In Mr. Nadella, Microsoft’s directors selected both a company insider and an engineer, suggesting that they viewed technical skill and intimacy with Microsoft’s sprawling businesses as critical for its next leader." (NYT)
He is of course upbeat as anyone would be, who ever got a new job, or better yet, a great new job. To be fair, he is only the third CEO in the history of the company. But there he is something over and above that initial enthusiasm. A touch of reassuring certainty about Microsoft's future. In his statement Tuesday, Mr. Nadella said: “The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.” More at Microsoft Names New Chief; Gates Becomes Adviser - NYTimes.com
He is of course upbeat as anyone would be, who ever got a new job, or better yet, a great new job. To be fair, he is only the third CEO in the history of the company. But there he is something over and above that initial enthusiasm. A touch of reassuring certainty about Microsoft's future. In his statement Tuesday, Mr. Nadella said: “The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part of my job is to accelerate our ability to bring innovative products to our customers more quickly.” More at Microsoft Names New Chief; Gates Becomes Adviser - NYTimes.com
Saturday 1 February 2014
In the news: boulder smashes through Italian farmhouse
Two large boulders dislodged and one of them smashed through an Italian farm.
By some miracle no one is hurt, and the second boulder stopped just short of the farmhouse.
Even through the distraction, Italy is so picturesque...
Source: www.bbc.com
Thursday 30 January 2014
SEO and the Importance of Time
My friend is setting up her business and asked me to help
her setting up a website, and email last week. She also purchased an online
listing ad earlier this week. She called me a day later puzzled why she is not
ranking on Google search.
‘SEO is an incredibly long-term process’ which is why
professionals within the field may find this anecdote amusing. For those
starting up, let me give you one clue (and gosh there are loads): time.
Especially if you planning to use online listings as lead generation.
Whatever you sell, advertise it today. The longer your presence the better the
ranking. Than immediately after concentrate on content, fast load times,
relevance, and the list goes on… but time is of the essence.
Facebook Turns Ten
It's a big month for Mark Zuckerberg. Not only does Facebook turn ten but it does so very profitably.
In its early years, before Facebook was monetised, there was a lot of scepticism around how will he make money. A few initiatives went pear shaped, such as revealing too much or unplanned information about members, but eventually they figured out an advertising model that worked on desktop. Than smartphones took off, and an alarming number of people migrated to use apps and mobile sites to access their accounts. Market scepticism returned, but Mark Zuckerberg persisted, and this week Facebook 'reported profits of $523m and a 63% increase in revenue for the fourth quarter, beating expectations' (BBC). And 'he did it while saving shareholders money and hugging the planet' (NY Times).
Put aside the controversy around the founding of Facebook, the privacy debates, the trial and error of the last few years, and you have to give it to the lad. He is as ambitious as ever, reflected in a recent speech at the Open Compute Project. He wants to change the way tech companies do business, and as the organisations' name suggest (where he spoke about this), do so via open sourcing. Employing hundreds, thousands, or even hundreds of thousands people to build and better systems is surely unbeatable.
He wants to connect the world and everything in it, creating something that has been previously described as the 'internet of things'. Ambitious? Yes. Can he do it? I'd say admirably he is on the right track. And yet, Facebook's mission 'to give people the power to share and make the world more open and connected' arouse some cynicism in me about the ultimate motivation of a company whose business case and in fact their survival rests on exploiting its users' data.
In its early years, before Facebook was monetised, there was a lot of scepticism around how will he make money. A few initiatives went pear shaped, such as revealing too much or unplanned information about members, but eventually they figured out an advertising model that worked on desktop. Than smartphones took off, and an alarming number of people migrated to use apps and mobile sites to access their accounts. Market scepticism returned, but Mark Zuckerberg persisted, and this week Facebook 'reported profits of $523m and a 63% increase in revenue for the fourth quarter, beating expectations' (BBC). And 'he did it while saving shareholders money and hugging the planet' (NY Times).
Put aside the controversy around the founding of Facebook, the privacy debates, the trial and error of the last few years, and you have to give it to the lad. He is as ambitious as ever, reflected in a recent speech at the Open Compute Project. He wants to change the way tech companies do business, and as the organisations' name suggest (where he spoke about this), do so via open sourcing. Employing hundreds, thousands, or even hundreds of thousands people to build and better systems is surely unbeatable.
He wants to connect the world and everything in it, creating something that has been previously described as the 'internet of things'. Ambitious? Yes. Can he do it? I'd say admirably he is on the right track. And yet, Facebook's mission 'to give people the power to share and make the world more open and connected' arouse some cynicism in me about the ultimate motivation of a company whose business case and in fact their survival rests on exploiting its users' data.
Sunday 26 January 2014
Happy Australia Day!
26th of January can only mean one thing over here: Happy Australia Day!
Good luck to everyone playing Two-up today, a traditionally Aussie gambling game (in case you want to brush on the rules, check them out here).
Good luck to everyone playing Two-up today, a traditionally Aussie gambling game (in case you want to brush on the rules, check them out here).
Saturday 25 January 2014
Friday 24 January 2014
Davos is on again - Davos 2014
"A sleepy ski resort is an unlikely backdrop for the biggest business meeting in the world. Yet here in Davos, Switzerland, 2,500 business leaders and policy makers meet once a year to discuss the big problems." (source: BBC News - Davos 2014: Reshaping the world?)
And of big problems there are many. Growing inequality, poverty, unemployment, global warming, or rather climate chaos, just to name a few.
If you are interested like me, follow @davos on Twitter to keep up to date with the events as they unfold.
https://twitter.com/search?q=davos&src=typd
And of big problems there are many. Growing inequality, poverty, unemployment, global warming, or rather climate chaos, just to name a few.
If you are interested like me, follow @davos on Twitter to keep up to date with the events as they unfold.
https://twitter.com/search?q=davos&src=typd
Amazon's Anticipatory Shipping - The genius at the forefront of using Big Data
It's exactly a month today, that a patent called 'Method and System for Anticipatory Packaging Shipping' was granted to Amazon.
It's a fascinating concept, even though after running through the details of the patent, I came to realise that the title may be a bit misleading. I found that it is more about sending the goods on their way before the purchase occurred, rather than dropping items on people's doorstep prior to payment. Although that can happen by erroneous algorithms, too. And should a pregnant mother get inappropriate adult toys during the initial runs, it is of course likely to make cynical media headlines.
But if they can get it right, it has the potential to dramatically increase efficiency and speed. 'Speculative shipping, of packages may enable more sophisticated and timely management of inventory items, for example by allowing packages to begin flowing towards potential customers in advance of actual orders.' (source)
And we have come to expect nothing less from Amazon, the genius at the forefront of using Big Data.
It's a fascinating concept, even though after running through the details of the patent, I came to realise that the title may be a bit misleading. I found that it is more about sending the goods on their way before the purchase occurred, rather than dropping items on people's doorstep prior to payment. Although that can happen by erroneous algorithms, too. And should a pregnant mother get inappropriate adult toys during the initial runs, it is of course likely to make cynical media headlines.
But if they can get it right, it has the potential to dramatically increase efficiency and speed. 'Speculative shipping, of packages may enable more sophisticated and timely management of inventory items, for example by allowing packages to begin flowing towards potential customers in advance of actual orders.' (source)
And we have come to expect nothing less from Amazon, the genius at the forefront of using Big Data.
Monday 6 January 2014
The best (new) year yet
It’s the first day at work after the
festive season and my mouth curls up in a half smile as I think of my unwilling preparations last night. Lunchbox, laptop, notebook, handbag. Everything
in slow motion as if that somehow would have delayed the inevitable. That
continued into Monday morning.
Then I got out of
the door and started on the road. By mid journey I was feeling noticeably less
sorry for myself.
And now I’m at work,
and by mid-morning I peacefully let the holidays fade into a distant memory, and without any self-pity my typing gathers speed, my focus sharpens, and I ready
my mind for a new year. The best yet. Welcome to 2014.
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