Eyeblaster Research Note: Airline Advertising | March 2010
Download from here.
Key points:
- rich media doubles airlines’ traffic and conversions as compared to Standard Banners
- Homepages, news, travel and finance are the most effective placements for direct response in terms of Conversion rate.
- online marketing spend on Travel will double by 2014.
Saturday, 10 April 2010
Airline advertising – Eyeblaster research
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