How to capitalise using “fear marketing”… although bear in mind that it can backfire…
“Marketing that preys on fear (buy duct tape!) has the shortest path to follow to success, because the public can't wait to get scared. An entire portion of our brain (the same brain the lizard has) is dedicated to fear. And it can't wait to spring into action. “
Tuesday 4 May 2010
Seth's Blog: In search of a jealous chipmunk
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