Or ‘How to sell your product in tough times?’
Make something that everyone wants to buy…
In the current economic climate, many companies are concentrating on price. Discounting is the initial reaction of many, but it’s a competition with no winners. Customers may come out on top temporarily, but with lower yields on the long run, R&D suffers, which translates to ‘lower’ or ‘less’ attached to every possible feature of the product. So you are marketer, what can you do? Well, you could make something that everyone wants to buy… read on for a great example.
With the ever increasing price of property in urban areas, many people find themselves compromising sqm’s for location. To those wanting to retain as much of their living spaces in their studios or 1-2 bedders as possible, is this the solution? Check out the video below. Traditionally Ikea’s forte, this is taking clever use of space to a whole new level… easy? No. It takes a couple of years or more before these furniture pieces come to life. But unless they get the marketing mix terribly wrong, these products should sell no matter what.
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