The multi-screen consumer

This has recently come up in a client communication, and I thought I would share. Here is a short case study on Mobile’s effectiveness when added to an online campaign:

Microsoft has been at the forefront of understanding how to effectively engage the multi-screen consumer (a person that uses smart phone, TV, laptop, tablet, etc.) and how to produce better results for marketers. Here is one page from the Microsoft case study (full study) that was conducted for a UK based client. This shows that awareness (+114%), recognition (+43%), and consideration to purchase (+23%) went up among those people who were exposed to both the online and mobile advertising messages during the campaign.

Food for thought for advertisers: have you thought of how to reach your target audience across multiple screens and keep your message on brand and engaging?