"Google will do very well at mopping up grandma’s knitting needles and fly fishing sites, but that’s not our vision,” he says, referring to the types of inventory available through Google’s DoubleClick ad exchange. Mi9′s vision is to present to advertisers the value of premium content that Australia’s large publishers produce, and the accompanying premium ad space, by launching its private ad exchange, where not just anyone can sell inventory."
(Marc Britt, ninemsn CEO - as quoted in the below article)A lesson in how to differentiate yourself from your competitors. However mighty they are.
Ad Trading Summit Sydney: ninemsn calls on Aus' big publishers to ally against Google | Marketing magazine
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