Monday 16 August 2010

Quote of the Day – online advertising, Australia

“By 2013 the internet will attract 25 per cent of all ad dollars and both free-to-air TV (worth $3.2bn in 2009) and newspapers ($3.5bn) will have come down to the same level.” said Harold Mitchell, Australia’s most powerful media buyer, as appeared in the Australian newspaper, page 32, August 16, 2010.

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