Thursday 18 February 2010

Advertising in China – 4 tips on how not to break the law

Cultural differences between countries are interesting, intriguing and exploring them are often fun.
Legal differences or something else altogether. Here is a great article by Dan Harris on Advertising Age that explores that in China from an advertising perspective.
The top 4 legal issues that foreign marketers face are:
1. Censorship
2. Corruption
3. Intellectual property
4. Contracts
Read about these in more detail here.
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