Cultural differences between countries are interesting, intriguing and exploring them are often fun.
Legal differences or something else altogether. Here is a great article by Dan Harris on Advertising Age that explores that in China from an advertising perspective.
The top 4 legal issues that foreign marketers face are:
1. Censorship
2. Corruption
3. Intellectual property
4. Contracts
Read about these in more detail here.
.
Thursday, 18 February 2010
Advertising in China – 4 tips on how not to break the law
Labels:
advertising,
marketing
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment