And I thought publishers will wait and see if Murdoch succeeds… Instead they are charging (literally) right ahead.
With the ever increasing array of platforms (e-readers, mobile web, smart phone applications, etc.), publishers are jumping on the band wagon to charge for content.
According to eMarketer, new phone launches stole the limelight at this year’s MWC (Mobile World Congress) in Barcelona, with their larger screens and higher resolution, which makes consuming content a much better experience.
’The German publisher Axel Springer has already launched iPhone apps for two of its papers, Bild and Die Welt. Available since December 2009, both now rank in the top 10 selling iPhone apps in Germany, according to ClickandBuy.’ (source: eMarketer) The Guardian’s iPhone App (£2.39) in the UK also enjoyed a successful launch with almost 70,000 downloads in a month.
Paywalls are also becoming commonplace on the web as the Berliner Morgenpost and Hamburger Abendblatt have one already implemented, while others such as the French Le Monde has limited access. .
With the ever increasing array of platforms (e-readers, mobile web, smart phone applications, etc.), publishers are jumping on the band wagon to charge for content.
According to eMarketer, new phone launches stole the limelight at this year’s MWC (Mobile World Congress) in Barcelona, with their larger screens and higher resolution, which makes consuming content a much better experience.
’The German publisher Axel Springer has already launched iPhone apps for two of its papers, Bild and Die Welt. Available since December 2009, both now rank in the top 10 selling iPhone apps in Germany, according to ClickandBuy.’ (source: eMarketer) The Guardian’s iPhone App (£2.39) in the UK also enjoyed a successful launch with almost 70,000 downloads in a month.
Paywalls are also becoming commonplace on the web as the Berliner Morgenpost and Hamburger Abendblatt have one already implemented, while others such as the French Le Monde has limited access. .
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