43%.
That is how much of Australian ecommerce is spent overseas according to a research paper released by APCA (Online Payments, What’s Next?, 2009).
The report states that ’in 2005, Australian online shoppers reported making 86% of their total spend in Australia, but by December 2008 this had dropped to 57%’ (p.9).
$9.9 billion. Which 43% is in dollars.
It’s a bit of a worry for Australian retailers and if it isn’t it should be. Sure, some of that money is spent on travel and only a fraction (apparently less than 10% is the real amount that is spent on goods), but times are changing. Time to move where the cheese is. .
That is how much of Australian ecommerce is spent overseas according to a research paper released by APCA (Online Payments, What’s Next?, 2009).
The report states that ’in 2005, Australian online shoppers reported making 86% of their total spend in Australia, but by December 2008 this had dropped to 57%’ (p.9).
$9.9 billion. Which 43% is in dollars.
It’s a bit of a worry for Australian retailers and if it isn’t it should be. Sure, some of that money is spent on travel and only a fraction (apparently less than 10% is the real amount that is spent on goods), but times are changing. Time to move where the cheese is. .
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