Thanks to Swiss Miss for posting, and Nicholas Bate for bringing it to my attention… I couldn’t resist to post it as well.
It’s a viral video ad with Andy Murray, promoting the tennis brand Head, timed to coincide with this year’s Wimbledon tournament.
A great creative execution that aimed at getting people thinking it’s time to play tennis again (see it work at Swiss Miss). I picked up on a few clever colour connotations that serve to connect the brand and the message with the content:
- Andy Murray’s orange T-Shirt (Head’s brand colour is orange)
- A Head racket with an orange rim
- I think the last can was orange
- the ‘paint ball’ at the end. Nice finish.
It’s a viral video ad with Andy Murray, promoting the tennis brand Head, timed to coincide with this year’s Wimbledon tournament.
A great creative execution that aimed at getting people thinking it’s time to play tennis again (see it work at Swiss Miss). I picked up on a few clever colour connotations that serve to connect the brand and the message with the content:
- Andy Murray’s orange T-Shirt (Head’s brand colour is orange)
- A Head racket with an orange rim
- I think the last can was orange
- the ‘paint ball’ at the end. Nice finish.
Part of the integrated marketing effort, the Head website is a great extension of the viral ad, vica versa. Check it out:
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