When times are hard (recession), a good salesperson is one of the most important assets a company can have. So to bring the precious skills back in the limelight at this year’s Cannes Lions 2010 Advertising Awards, OgilvyOne posed a challenge to the young and brave media professionals: sell us a brick. (post here)
And here is the winning entry by Todd Herman, a young Canadian who takes us on a 2 minute journey and ticks all the boxes of a great sell. Persuasion, emotional connection, case study, product knowledge and passion. He uses sound effects and visuals really well, and seem to take cost out of the equation - you want it before you know how much. Brilliant work, enjoy.
Furthermore, this clever chap created the buytheredbrick.com
website, which is only a click away from the eBay auction site, where you could purchase the original brick itself (auction ended on the 9th April with proceeds going to help rebuilding Haiti).
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