And either there is just not enough to go around, or the price doesn’t stack up for some. But the media crowd is not a ‘giver-upper’. No, they put their creative minds together and find a way: ambush marketing.
You may have heard of the latest stunt by Bavaria Brewery at the Football World Cup. Watch it here.
On one side there is Fifa, who are ardently trying to protect the advertising rights of the event – rightly so, sponsors fork out a fortune to be part of it (that is part of one of the largest corporate advertising spectacular with the sport element occasionally fading into the background)…
While on the other side there is the challenger brand, Bavaria Brewery, Budweiser’s competitor, who are pulling this stunt the second time around. Yes, they amused us in 2006 with the ‘orange lederhosen’… And of course, they are getting a huge amount of publicity for a fraction of the official sponsorship. But can you really, honestly say that you loath their efforts (bar the Budweiser camp of course)? I think they are rather cool…
Photo credit: www.guardian.co.uk
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You may have heard of the latest stunt by Bavaria Brewery at the Football World Cup. Watch it here.
On one side there is Fifa, who are ardently trying to protect the advertising rights of the event – rightly so, sponsors fork out a fortune to be part of it (that is part of one of the largest corporate advertising spectacular with the sport element occasionally fading into the background)…
While on the other side there is the challenger brand, Bavaria Brewery, Budweiser’s competitor, who are pulling this stunt the second time around. Yes, they amused us in 2006 with the ‘orange lederhosen’… And of course, they are getting a huge amount of publicity for a fraction of the official sponsorship. But can you really, honestly say that you loath their efforts (bar the Budweiser camp of course)? I think they are rather cool… Photo credit: www.guardian.co.uk .
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