There is something truly powerful about rewarding good behaviour.
Based on this approach, San Francisco based Kevin Richardson dreamt up the ‘speed camera lottery’ concept, rewarding good driving behaviour, that is obeying the speed limit, and penalising bad driving behaviour.
Volkswagen deemed the concept so good that their creative agency, DDB, brought the idea to life, at a busy intersection in Stockholm. Check out the video!
Volkswagen: Fun Theory Speed Camera Lottery - Video - Creativity Online
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