36 young women stripped down to bright orange mini dresses to promote the Dutch Bavaria Brewery during the Netherlands/Denmark match. They were swiftly escorted out and Fifa is looking into how to take legal action.
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Showing posts with label sport. Show all posts
Showing posts with label sport. Show all posts
Friday, 18 June 2010
Ambush marketing at the World Cup
Thursday, 17 June 2010
When everyone wants a piece of the action…
And either there is just not enough to go around, or the price doesn’t stack up for some. But the media crowd is not a ‘giver-upper’. No, they put their creative minds together and find a way: ambush marketing.
You may have heard of the latest stunt by Bavaria Brewery at the Football World Cup. Watch it here.
On one side there is Fifa, who are ardently trying to protect the advertising rights of the event – rightly so, sponsors fork out a fortune to be part of it (that is part of one of the largest corporate advertising spectacular with the sport element occasionally fading into the background)…
While on the other side there is the challenger brand, Bavaria Brewery, Budweiser’s competitor, who are pulling this stunt the second time around. Yes, they amused us in 2006 with the ‘orange lederhosen’… And of course, they are getting a huge amount of publicity for a fraction of the official sponsorship. But can you really, honestly say that you loath their efforts (bar the Budweiser camp of course)? I think they are rather cool…
Photo credit: www.guardian.co.uk
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You may have heard of the latest stunt by Bavaria Brewery at the Football World Cup. Watch it here.
On one side there is Fifa, who are ardently trying to protect the advertising rights of the event – rightly so, sponsors fork out a fortune to be part of it (that is part of one of the largest corporate advertising spectacular with the sport element occasionally fading into the background)…
While on the other side there is the challenger brand, Bavaria Brewery, Budweiser’s competitor, who are pulling this stunt the second time around. Yes, they amused us in 2006 with the ‘orange lederhosen’… And of course, they are getting a huge amount of publicity for a fraction of the official sponsorship. But can you really, honestly say that you loath their efforts (bar the Budweiser camp of course)? I think they are rather cool… Photo credit: www.guardian.co.uk .
Friday, 28 May 2010
Nike World Cup Ad is now the most popular Viral Video
The fabulous Nike ad that I blogged about earlier today has just made it to first spot on the most popular list…
No surprise really. It’s a great piece of work.
Nike Breaks Own Viral Record With World Cup Ad - Advertising Age - Digital: Viral Video Charts
YouTube - NIKE FOOTBALL WRITE THE FUTURE - FULL LENGTH VERSION
Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer's TV creative for June's World Cup was "among the best we've ever done," no small statement from a company renowned as a master of the form. (AdAge)
The ad shows the soccer’s ripple effect globally. Advertising at its best. Brilliant work Nike!YouTube - NIKE FOOTBALL WRITE THE FUTURE - FULL LENGTH VERSION
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