Google’s new mobile

The latest Google powered mobile, HTC’s Nexus One, running on Android OS has arrived (official blog here). Google powered mobile devices have been around for a while, and from the reviews – as positive as they are - it still only seems like that this is just a newer addition to the twenty-odd mobiles that are currently already available.

But there is more to the story, at least there is a strong potential for the future: Google's model has an important twist. Instead of buying the phone from a carrier, consumers will buy the phone directly from Google's Web site. (Scott Anthony, HBR)

So we are talking about a latest model, touch phone mobile device with an unlocked sim card, that everyone can buy online. Disruptive? Certainly has the potential to turn Apple’s restricted, carrier locked in model upside down.
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