Wednesday 13 October 2010

GAP returns to old logo

Not sure which of the two was bigger news – Gap releasing a new logo; or Gap reverting to their old logo after only 4 days! Not surprised by the latter, and just like many others (see reaction on GAP’s Facebook page below), I applaud it. Only puzzled by who really signed off on a logo so different to what GAP stands for. Which is simple yet casually elegant…

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