There is something special about flavours that were introduced to us when we were children. As if they could somehow give us a reassuring comfort whenever savoured again later on in life. Advertisers have long known this of course, case in point is McDonald’s Happy Meals which target children as young as under five’s. While Macca’s use the toys to ‘lure’ (well, they do) the kids in-store, other companies use powerful images in commercials to influence... such as the purple cow.
When I think of ‘my’ childhood chocolate brand, I have a 
vivid recollection of Milka’s purple cow as it’s grazing peacefully in the pastoral green fields of the Austrian Alps.
And if you haven’t seen the purple cow in its ‘original’ setting yet, make sure to watch one of their classic, 30 sec TVC’s below.
What is the one image that you can recall, may it be for Hershey’s, Cadbury’s, Nestle’s, etc.?
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