You may have heard that GAP launched a new logo recently. On my weekly group meeting at work earlier this week, this was one of the pieces of market intel I brought with me. I’m not sure whether the team or I was more surprised, them about the fact and me that it stirred some interest.
Admittedly, changing the company logo is a big deal, especially when its such an iconic one. See for yourself here (thanks to Michael Wade for posting it: Execupundit.com: New Logos) on what a difference a new logo can mean!
When it comes to Gap, I think their ‘old’ one was just so much more elegant, yet simple. What do you think of the new Gap logo?
Saturday, 9 October 2010
GAP & new logos
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